Creative Direction | Jonathan & Jos Fouabi
Design, Art Direction | Jonathan Fouabi
Photography | Justin Sisson

We set out to create a visual identity that communicates the diversity within hip hop: the various sounds and styles that make it up, and the energy that drives the sound. This tactile, hand-done look gives a nod to that tradition, while also creating distinction from other music competition shows in the market. With hip-hop reaching 50 years, it’s important to us to highlight its diversity and evolution.